Dramatic Developments Fashion Feature - Photo Albums - Atlanta Magazine
 
As part of the restoration, 56,000 panes of glass will be replaced in the original steel sash windows flanking Ponce City Market. / Oscar de la Renta gown, $5,990, Neiman Marcus, 404-266-8200. Mascha Archer 24K vermeil bracelet, $2,500, Jonathan Buckhead, 404-846-7988.

Dramatic Developments Fashion Feature

From emerald green to neon yellow, from mod prints to graphic black-and-white checks, this season it’s go big or go home. So it’s fitting to showcase these styles at Atlanta’s latest bold endeavor, the $200 million renovation of Ponce City Market. The largest brick structure in the Southeast, the former Sears building opened in 1926 as a retail store, warehouse, and catalog distribution center. Today, situated at the nexus of several historic neighborhoods (Midtown, Old Fourth Ward, Virginia-Highland, Poncey-Highland, and the Boulevard Corridor) and adjacent to the BeltLine, the complex of offices, 259 apartments, and retail businesses holds promise as an urban cornerstone. Developer Jamestown has a successful track record with similar mixed-use projects at New York’s Chelsea Market and Atlanta’s own Westside Provisions District. Here’s a behind-the-scenes peek at the complex slated to open in 2014.
updated 03.1.13

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  • As part of the restoration, 56,000 panes of glass will be replaced in the original steel sash windows flanking Ponce City Market. / Oscar de la Renta gown, $5,990, Neiman Marcus, 404-266-8200. Mascha Archer 24K vermeil bracelet, $2,500, Jonathan Buckhead, 404-846-7988.
    As part of the restoration, 56,000 panes…
  • A loft on the ninth floor has stairs that lead to Ponce City Market’s rooftop, where Jamestown plans to develop recreational activities like miniature golf as a nod to the area’s history as home of the Ponce de Leon Amusement Park. / BCBG dress, $198, Bloomingdale’s, 404-495-2800. Enzo Angiolini shoes, $130, Nordstrom, 404-442-3000. Masha Archer necklace, $2,800, Jonathan Buckhead.
    A loft on the ninth floor has stairs tha…
  • The third floor will provide BeltLine access, a boxcar bar, a bike valet, and apartments. / Kate Spade dress, $398, Bloomingdale’s. Giuseppe Zanotti shoes, $850, Saks Fifth Avenue, 404-261-7234. 18k black-and-white onyx ring, $3,400, Jonathan Buckhead.
    The third floor will provide BeltLine ac…
  • This corner of the fifth floor is an abandoned bathroom area. / Etro jacket, $2,450, and Sinclair jeans, $229, Neiman Marcus. Celine shoes, $1,150, Jeffrey Atlanta, 404-237-9000. Masha Archer necklace, $2,500, Jonathan Buckhead.
    This corner of the fifth floor is an aba…
  • The electrical room of Ponce City Market will be renovated to house retail or restaurants. / Ralph Lauren top, $1,698, Saks Fifth Avenue. Skirt, price available upon request, Nicci Hou Collection, 
niccihou.com. Shoes, $1,495, Jimmy Choo, 404-475-2800. Kenneth Jay Lane necklace, $95, Bloomingdale’s.
    The electrical room of Ponce City Market…
  • Ponce City Market’s top floor, the ninth, reveals original wood floors and massive columns. Amenities on this level will include a fitness center. / Dress, $2,500, Marc Jacobs, marcjacobs.com, 877-
707-6272.
    Ponce City Market’s top floor, the ninth…
  • When the building served as City Hall East, the third floor was headquarters and training grounds for the notorious Red Dog drug enforcement unit of the APD, founded in 1987 and disbanded in 2011. / Dress, $350, Fly Couture, justbefly.com. Masha Archer necklace, $475, Jonathan Buckhead.
    When the building served as City Hall Ea…
  • With artisanal food purveyors and high-end restaurants from top Atlanta chefs, the food court at Ponce City Market will mirror that of Jamestown\
    With artisanal food purveyors and high-e…
  • Jamestown has uncovered hardwood floors throughout Ponce City Market. Most will be refurbished. / Peter Pilotto dress, $1,120, Saks Fifth Avenue. Aiko leggings, $185, Saks Fifth Avenue. Shoes, $995, Jimmy Choo. Alexis Bittar bracelet, $225, Bloomingdale’s.
    Jamestown has uncovered hardwood floors …