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Author Elizabeth Florio


Rideshare Showdown

We put Uber, UberX, Lyft, Hailo, and Atlanta Checker Cab to the test. Who won our race?

After a bill to regulate them died in the state House, private rideshare vehicles have multiplied on Atlanta streets like ants in spilled Coke. We wanted to know: Who’s quickest? So on a Tuesday in June, Atlanta magazine staffers revved up our smartphones at 8 p.m. sharp in a race from Sister Louisa’s Church on Edgewood Avenue to Ormsby’s on the Westside. Read More

Neighborhood: Norcross

One of metro atlanta’s loveliest suburban downtowns is tucked away from the sprawl between Peachtree Industrial Boulevard and Buford Highway in Gwinnett County, just out of view of motorists. Founded in 1870, historic Norcross is less a vestige of yesteryear than a thriving city center that happens to have a barber pole and a train depot. Read More

Longtime Southwest DeKalb football coach Buck Godfrey honored with GACA Hall of Fame nod

From Shakespeare to public speaking, his teachings went far beyond X's and O's.

William "Buck" Godfrey, who will be honored at this weekend’s GACA Hall of Fame banquet in Dalton, is in all respects a shoo-in. As head football coach at Southwest DeKalb High for thirty seasons, his record of 273-89-1—including a state championship, state runner-up title, and thirteen regional titles—makes him the winningest football coach in DeKalb County history and the winningest African American coach in the state. Read More

Big service improvements coming to a MARTA stop near you

And more updates from the busy transit agency

Good news, MARTA riders: Much-needed service increases will roll out over the next three days. Starting Saturday, May 17, approximately 17 bus routes will run more frequently; see a detailed list of changes here. Beginning Monday, May 19, peak-hour wait times for trains—between 6 a.m. to 9 a.m. and 3 p.m. to 7 p.m. on weekdays—will be reduced to five minutes on the “trunk” (before the lines split) and 10 minutes on the “branches.” From 9 a.m. to 3 p.m. on weekdays, you’re looking at a six-minute wait on the trunk and 12 minutes on the branches. Read More

High-tech tree hugging: Meet Mother Nature Network's data-savvy president

Matt Crenshaw wants to make people feel good, not guilty about environmentalism

If, as Bill Gates famously declared of the Internet, content is king, then people like Matt Crenshaw are its field marshals. The president of Atlanta-based digital news outlet Mother Nature Network spends his time parsing web traffic trends, search engine performance, and social media engagement to help and its sister site,, capture a combined 10 million unique visitors per month. Read More