Bestseller: Mama Soaps - Beauty - Atlanta Magazine

Bestseller: Mama Soaps

Street scents for every neighborhood


Virginia-Highland smells like lavender, patchouli dominates Little Five Points, and cinnamon darts about Candler Park. At least according to Emilie Sennebogen, founder of Mama. The Decatur-based bath and body brand introduced a quirky, neighborhood-
themed line of handmade, all-natural soaps a year and a half ago, and local retail outlets—such as Heliotrope and area Whole Foods—finally caught the whiff earlier this year. “Intown Atlanta has a lot of neighborhood pride,” explains Sennebogen. The collection currently features twelve communities, including newcomers Cabbagetown, Midtown, and Sennebogen’s own stomping grounds, a rosemary-scented East Lake. Mama, 743-D East College Avenue, Decatur, 404-377-7800, love­

Photograph by Ryan Hayslip

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