A pair of 501s is an all-American wardrobe essential, but why should yours look like everyone else’s? Levi’s opened its Avalon store earlier this spring as one of only a handful in the country with an in-house tailoring shop—customizing denim with embroidery, hemming, and fitting. Make that classic jean jacket truly one of a kind with a monogram ($25), a custom embroidery job (starting at $40), or an array of patches and pins. Denim is supposed to be lived-in, so don’t hold back on playing rough: The tailoring shop can also take care of repairs. levi.com/US
This article originally appeared in our December 2017 issue.