Long lines at the Atlanta Street Food Festival - Covered Dish Blog - Atlanta Magazine
 

Long lines at the Atlanta Street Food Festival

Lines got gnarly at the inaugural Atlanta Street Food Festival Saturday afternoon. The event, which benefited the Atlanta Community Food Bank, brought around sixteen trucks to Piedmont Park and, in turn, hundreds of hungry Atlantans.

I showed up at 2 p.m., hoping the lunch-goers had cleared out by then. I was wrong. I was very wrong. People were very much interested in eating for the entire day, and the experience quickly turned into a culinary purgatory.  

In the three hours I spent standing in lines, I snagged a cone of fries with red curry ketchup ($5) from The Fry Guy, a bready gyro from MIX'd UP ($8), and two small lemonades (total $6) from Main Squeeze Lemonade, a squeeze-to-order vendor who was serving as fast as lemons grow.

My one-hour wait for lemonade wasn’t even the worst in the park. The line for Yum Yum Cupcake & More was so long you’d think the desserts were free and came with gold bars. The Cajun-inspired Just Loaf’n Po Boys also boasted a queue that reached upwards of 75 people. In the absolute worst cases, trucks ran out just as people made it to the front to order.

While standing in lines, I thanked the weather gods for rain earlier in the week that kept temperatures at the park bearable. (High five to the genius who brought the tent equipped with misters.) The bands playing on stage were also a nice distraction from the heat. 

There seemed to be confusion about whether people had to buy tickets to get into the event. Groupon ran a deal for tickets, but when I presented mine to an event coordinator, she said the tickets were really just a donation. In the future, I hope event organizers make the donation process more transparent. The good news is that, thanks to the fundraising, the ACFB will be able to buy $42,350 worth of groceries.

Leaving the park I started thinking about what I wanted out of a food truck. A friend recently reminded me that the hawkers in Singapore serve only one dish. To get a complete meal there, one needs to visit several vendors. That's what I want. I don't want risotto, $12 burger combo meals or, in general, big plates with price tags I associate with actual restaurants. 

Maybe I waited in the wrong lines, but small dishes seemed largely absent on Saturday. The long waits, perhaps, are symptoms of menus that go beyond what small kitchens can produce in a timely (and skilled) fashion. 



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  1. KyleB posted on 07/19/2012 11:49 AM
    This event was a debacle. Very glad you brought up the point about "Tickets". I was one of the people that bought the Groupon deal but upon reaching the park saw there was no specific entry, no one taking tickets, etc. I even asked one of the vendors what the deal was and he wasn't sure either. I don't mind spending some cash on a good cause but some more transparency would certainly be appreciated because when something like this happens, then I just feel swindled and not satisfied about making a donation.

    As for the lines... wow. I have to hand it to people because I had no desire to wait 45 minutes (no exaggeration- and this was EVERY FOOD TRUCK) in 95 degree heat. In fact, I passed right through every single one before collecting my free Vitamin Water (thank goodness for those) and then getting a warm cucumber salad from Munch (I think). That was the ONLY food truck without a line and that was because that cucumber salad was the only thing they had left (I soon found out why).

    Overall, I think the food truck revolution is great but there are a lot of things these vendors still have to learn. I think the one food item (or perhaps keeping it below 3) is a great idea so these trucks can crank out food fast and easy. The irony of this event was you waited for food longer than you would at a normal restaurant in much less desirable conditions. And what's the point in that?
  2. Chris, Next Message posted on 03/27/2013 09:57 AM
    Evan, you're right! That's precisely why the Next Message platform was built.. so customers could text message their orders to vendors, and be notified when their order is ready. #problemsolved
    www.nextmsg.net
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