Here Comes Herman Cain
Former pizza baron takes over Neal Boortz's radio show
You’re welcome, America.
Herman Cain was our contribution to the coast-to-coast reality show that was Survivor: GOP Primary. For a few weeks in late 2011, the plain-talking pizza baron—whose proposed solutions for the country’s ills included an alligator-stocked border moat and an economic platform summed up by the mantra “9-9-9”—took center stage in the crowded field, polling for a while even ahead of the president. Alas, Cain, even more entertaining than our other hometown would-be candidate, Newt Gingrich, ended his campaign after past allegations of sexual harassment surfaced.
Cynics said that Cain’s campaign was less for residency in the White House than an anchor chair at Fox News. The former CEO of Godfather’s Pizza has snagged a worthy consolation prize: taking over Neal Boortz’s mic to beam more Hermanator homespun conservatism to the angry masses. And with Barack Obama in the White House for four more years, Cain will have plenty to vent about.
“Content-wise, it’ll be very similar [to Boortz],” says sixty-seven-year-old Cain, who regularly filled in for Boortz and hosted his own show on WSB from 2008 to 2011. He reiterated the need for “we the people” to hold the president accountable. “But the style and delivery will be uniquely Herman Cain.” Aside from more third-person references, that means more of the frank, off-the-cuff Cain-isms that endeared him to so many voters. In fact the former Republican front-runner says that without the constraints of the campaign, listeners can expect additional bluntness. “On the campaign you had to worry about every little thing getting fly-specked by the mainstream media,” he says.
Not familiar with the term fly-specked?
“That’s because I made it up,” explains Cain.
Starting January 22, Cain will take
over Boortz’s syndicated show, with 6 million listeners who tune in to more than 200 stations nationwide. (Locally it airs from 8:30 a.m. to noon.) Cain—who is even more conservative than Boortz, who still calls himself a Libertarian—confidently predicts he will increase the show’s listener base; his goal is to reach more than 400 radio stations and expand to TV. And as for the prospect of using his newfound exposure as a catapult back into politics: “I’ve done it twice and learned a lot,” he says. “I think I made a difference. But right now I’m staying with media because that can effect change as well.”
This article originally appeared in our January 2013 issue.