Local Market South
Online shop sells locally made products
Photography by Caroline Kilgore
My motivation for giving locally made gifts this year is that I don’t have to drive to any malls to buy them. Thanks to a pair of culinary-minded entrepreneurs, I don’t even have to leave my house. I’m getting all my holiday shopping done at Local Market South, an online store where boutique Southern delights—including cured meats from Avondale Estates’ Pine Street Market, Charleston’s Slather Brand barbecue sauces, even ice cream from Atlanta’s High Road Craft—fill the virtual shelves.
As with all things Southern, the origins are as important as the outcome. Site cofounder Jennifer Maley details the background on each item and the company that makes it. “We wanted to tell the stories behind them, about the ingredients and their connections to the region,” she says. When you order, you’ll learn that the recipe for Unforgettable pound cake comes from Atlantan Kathryn Bowden’s granny, or that Lauri Jo Bennett’s line of pickles and sauces is made with produce from local farms. “It’s an irony of many brick-and-mortar stores that, even though you can talk to a person about [a product], they don’t necessarily know where it came from or who inspired it,” says husband John Maley, who built the site and launched it in September.
And no need to worry about junky, Southern-themed schlock. The Maleys, food lovers and farmers market aficionados, assess each product meticulously before it goes live for sale. localmarketsouth.com