Printed for personal use only

Dramatic Developments

We took to Ponce City Market to showcase this season's hottest looks

From emerald green to neon yellow, from mod prints to graphic black-and-white checks, this season it’s go big or go home. So it’s fitting to showcase these styles at Atlanta’s latest bold endeavor, the $200 million renovation of Ponce City Market. The largest brick structure in the Southeast, the former Sears building opened in 1926 as a retail store, warehouse, and catalog distribution center. Today, situated at the nexus of several historic neighborhoods (Midtown, Old Fourth Ward, Virginia-Highland, Poncey-Highland, and the Boulevard Corridor) and adjacent to the BeltLine, the complex of offices, 259 apartments, and retail businesses holds promise as an urban cornerstone. Developer Jamestown has a successful track record with similar mixed-use projects at New York’s Chelsea Market and Atlanta’s own Westside Provisions District. Here’s a behind-the-scenes peek at the complex slated to open in 2014.

This article originally appeared in our March 2013 issue.