Features - Atlanta Magazine

Author Elizabeth Florio


Mother Nature's Daddy

God created the world in six days. Joel Babbit created Mother Nature Network in one. The concept of an environmental website aimed at mainstream audiences had been germinating in his mind for some time. And the hiring, designing, building—that would take months. But the real genesis of MNN, as it’s called, occurred between lunch and dinner, when the longtime advertising executive secured $10 million in startup funds from a handful of powerful friends on the brink of a global recession. Read more

What's the Big Idea?

This month Kasim Reed becomes Atlanta’s first new mayor in eight years. He takes office at one of the most challenging periods in the city’s history. But tough times can spawn great ideas. We canvassed dozens of Atlantans to find the most intriguing. Read more


Three weeks before this year’s U.S. Open, seventeen-year-old Melanie Oudin and her fifteen-year-old boyfriend, Austin Smith, sat in front of her laptop to figure out a design for the shoes she would wear during the tennis tournament. Read more