On August 2, 1926, Sears threw a party and 30,000 Atlantans showed up, frantic to peek inside the new 750,000-square-foot retail center on Ponce de Leon Avenue, where all of the 35,000 items in the iconic Sears Roebuck catalog were on display. “If ever there was a doubt in the minds of Atlantans that the company actually kept in stock the thousands upon thousands of articles . . . that doubt was erased after a tour through the building,” enthused an Atlanta Constitution
reporter. It was built in a record six months by more than 2,000 workers, and Sears pumped $2 million into the construction job market. That’d be $26 million today; no wonder Mayor Walter Sims was on hand to hoist a flag atop the 232-foot tower.