Photograph courtesy of Fred! Lawn Design Co.
Inspired by online interior design services like Homepolish and Laurel & Wolf, Greg Kawalek launched the local Fred! Lawn Design Company last year to digitize landscape planning. Kawalek, a former CPA, believes Fred! (a name inspired by famed landscape architect Frederick Law Olmsted) is the first of its kind in the industry. Fred! handles projects from planting beds to hardscaping, firepits, fencing, and water features. A completely custom plan costs $99.
To get started, you’ll answer questions on style, budget, and space that will pair you with a designer. Pricing is broken down into phases so customers can choose projects based on budget. Fred! coordinates installation, keeping prices down with subcontractors.
Photograph courtesy of Fred! Lawn Design Co.
Photograph courtesy of Fred! Lawn Design Co.
“As far as design and installation, many people think that it is too much of an art, or that there are too many variables involved for it to be done online. I think that we have already proved this wrong,” Kawalek says. “Today’s homeowners are busier than ever and don’t have time to wait at home to meet a contractor at 1 p.m. on a Tuesday.” fredlawn.com
This article appears in our Summer 2018 issue of Atlanta Magazine’s HOME.
