Rinnovo Studio makes the most vibrant trout scarves you’ve ever seen

These scarves can double as wall art
Rinnovo Studio

Photograph by Ben Rollins

A soft silk scarf with quail and magnolias—that’s the piece that launched Rinnovo. It was one of several designs that Thomasville native Mallory Jones created in collaboration with emerging artists as part of a textile experiment while getting her MBA at Clemson University. A year after mailing her only scarf sample to Orvis, the company ordered her wares. The outdoorsy designs include the “Madison River Rainbow” trout and traditional prints like “Wintery Mix.” “I just fell in love with the silk scarf medium as a multifunctional way of enjoying art. Wear it or ‘wall it,’” Jones says. With 75 percent of her business now coming from private-label product development for brands like RL Ireland, the 27-year-old is devoting most of her time to building that branch of her brand. Available at London Trading Company and rinnovostudio.com.

Rinnovo Studio
“Madison River Rainbow” trout design

Photograph by Ben Rollins

This article appears in our April 2018 issue.

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