Loews Atlanta hotel rolls out new Easter tradition

Inaugural Golden Egg hunt offers opportunity for luxe prizes, blisters

Bored with blinged out Easter bonnets and weary of watching Peeps explode as you torture them in the microwave? The Loews Atlanta hotel is offering a holiday alternative via its decidedly grown up inaugural Easter egg hunt this Sunday morning throughout Midtown.FYI: Be cautious of flying elbows around the Woodruff Arts Center.

This week, on the hotel’s Facebook, Twitter and Instagram (@LoewsAtlanta) accounts, Loews PR folks have been busy dangling tantalizing clues about where the Easter bunny is hiding a series of 10 golden eggs all around Midtown. The prizes inside include a weekend stay in the hotel’s Grand Lux suite, a sushi party for six at Steel Restaurant & Lounge, romantic dream dates and more.

The hunt officially begins at 9 a.m.

Since the Loews folks graciously provided me with an advance peek at the treasure map of where the golden eggs are hidden around Midtown, I can safely tell you this much: wear comfortable walking or running shoes. The eggs are stashed all the way from Monroe Drive to Atlantic Station to Technology Square.

In fact, just looking at where egg No. 1 is stashed in correlation to where egg No. 6 is hidden on the treasure map resulted in the growth of a heel spur on my right foot. Good luck!