Team Coco blimp scheduled to hover/hype over Atlanta today

Look, up in the sky. It’s a bird, it’s a plane, it’s a massive orange marketing ploy to get you to watch late night TV!
Yes, the fabled “Conan” blimp is finally hitting the hometown of  late night talk show imp Conan O’Brien‘s new network today.
TBS reps tell us that fans will be able to aim their cell phone cameras at the sky in Midtown and Downtown today as the blimp makes its way across the United States hyping the Nov. 8 debut of “Conan” at 11 p.m.
Fans can track the blimp’s movements online at the website.