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Aspen C. Evans


Test Drive: Myavana analyzes your hair to find your perfect haircare product

Illustration by Angie Wang

With all the haircare products out there, how do you know which ones are best for you? Thanks to Candace Mitchell and Chanel Martin, who studied at Georgia Tech, there’s an app for that. In 2013 the pair launched Myavana, an Atlanta-based haircare subscription service that uses data analysis to personalize recommendations for products, styles, and salons—for all hair types, but particularly for women of color. Here’s how it works.

1. Collect sample
Sign up for a subscription ($30/month for three months) and you’ll receive a kit to collect hair samples from five parts of your head. Samples go to Myavana’s lab.

2. Hair Analysis
Myavana analyzes strands under a microscope for texture and type, including porosity and elasticity. My results indicated I have high-porosity hair, meaning it absorbs and loses moisture quickly.

3. Try products
Each month Myavana sends trial-sized bottles of products suited for your hair type. I received Groove Therapy’s Aqua Groove shampoo, conditioner, and leave-in conditioner, as well as Eden Bodyworks’ Coconut Shea All-Natural Hair Oil and Styling Elixir.

Verdict: Worth it.
The big winner was getting to try products without having to buy the bottle. Any questions? A phone consultation is included.

This article originally appeared in our July 2016 issue.

Exclusive: 3 new-to-market shops coming to Lenox Square

Lenox Square is getting a little sportier with two new-to-market active brands coming soon, and Atlanta magazine got the scoop. Peloton, maker of the at-home stationery bike du jour, is opening a showroom this summer, and Ivivva, Lululemon’s spinoff for the younger generation, will have a grand opening this weekend. If you’re more fashion than fitness, you can look out for UNOde50, where you’ll find tough-girl metal jewelry handcrafted in Spain.

Last year, Men’s Health crowned Peloton the best cardio machine. Why? The bikes are equipped with a Wifi-enabled touchscreen monitor that connects you to live and prerecorded spin classes from Peloton’s own instructors (or just beautiful landscapes). Scores from friends or people in your area are displayed so you can connect with other riders and bring out that competitive spirit, similar to the leaderboard on Fitbit. The company already has showrooms across the northeast and California, where you can test drive and experience the bikes in person. So if scheduling (or, let’s be honest, laziness) stops you from getting to spin class, for a cool two grand, you can pedal to your heart’s content at home.

With Ivivva (pronounced ih-vee-vah), the athleisure trend goes mini: The Lululemon little sister brings activewear to young girls sizes 6-14. The store will also offer complimentary athletic classes from running and yoga to dance (check the website for more details). The grand opening is this weekend Friday through Sunday with a scavenger hunt (Friday 7–8 p.m.), free yoga class (Sunday at noon), and an in-store pajama party (Saturday 6–8 p.m.) complete with a live DJ, zumba, cupcakes, and a photoshoot.

In May comes another new-to-market brand, Spanish jewelry company UNOde50, whose name references its limited-edition releases of just 50 pieces per signature item. The handcrafted men’s and women’s designs feature a mix of silver-plated metal alloys with leather, thread, resin or stone. We can totally get behind their double rings ($165) or spiral cuff ($145).

Tom Ford and COS open at Shops Buckhead Atlanta

After much buzz and anticipation, the world’s sexiest, swaggeriest designer of them all has finally opened up shop in Buckhead. He resurrected a faltering Gucci in the 90s with velvet hip huggers and silky, sultry, down-to-there tops. He dresses Bond and Gwyneth with equal aplomb. We’re talking, of course, about Tom Ford.

The new shop is bright and downright friendly, with womenswear on the left, menswear on the right (yes, there is a full-time tailor on site), and cosmetics and small accessories in the middle. Handbags with Ford’s signature giant brass zipper dot the walls, sequins from his eveningwear sparkle on the racks. Even the bathroom is seductive, all dark marble, with one of Ford’s erotic old Gucci campaign photographs on the wall. The best part is, although most of his goods start in the four digits, that middle section hits a sweet spot where you don’t have to be a millionaire to get a piece of Tom Ford. May we suggest a pair of his Aviators (at around $400, still not exactly cheap), a signature fragrance (Mandarino d’Amalfi, $225)—or better yet, one of his coveted lipsticks (we like Naked Coral, $52).

If you’re looking for fashion with a bit more value, your saving grace has arrived. European brand COS (pronounced like “cause”) recently opened below the Spanx HQ, and although it’s owned by H&M, its styles are anything but tweeny and trendy. With modern silhouettes, wide-leg pants, structural tops, and muted, monochromatic tones, its look reminds us of Jil Sander or Céline while its prices remind us of Zara, with dresses running from $89. (Its minimalist design puts its Scandinavian roots on full display.) Find womenswear, menswear, and a small—very chic—children’s section.

The Buckhead location is the eighth COS store to open in the U.S. since the company expanded to America in 2014 and the first to stake a claim in the Southeast. The brand has a cult following in L.A. and New York as well as across the pond; we’re predicting its sophisticated, fashion-forward affordable basics will be a big hit here too.

SCAD FASH welcomes two new exhibitions


If you missed Oscar de la Renta, the inaugural show at SCAD FASH, you won’t want to skip the current display. The new fashion museum at SCAD’s Midtown campus recently opened its doors for two distinct exhibitions: A Fashionable Mind: Photographs by Jonathan Becker and Daniel Lismore’s Be Yourself; Everyone Else is Already Taken.

The first is an exhibition of 66 photos by photographer Jonathan Becker, best known for his work for Vanity Fair. The photos, a mix of editorial and documentary snaps spanning 30 years, were curated by SCAD FASH’s executive director, Alexandra Sachs. They’re often fashion-based—portraits of Zac Posen, Andre Leon Talley, and Valentino—but not always (see: editorial images of celebrities and wealthy powerhouses like Atlanta’s own Anne Cox Chambers).

The simultaneous Be Yourself; Everyone Else is Already Taken features 32 one-of-a-kind ensembles recreated from the everyday wardrobe of the over-the-top London-based stylist, designer, and creative director Daniel Lismore. The exhibition—which is almost overwhelming—is set up like a terracotta army with the final piece a grandiose emperor look. Each mannequin wears a sculpture cast of Lismore’s face, complete with hand-painted makeup. In all there are nearly 3,000 pieces, from refurbished World War II helmets and Philip Treacy hats to armor and quirky, pop-cultural items like a King Kong hand. His creativity seems to know no bounds, incorporating high-fashion pieces from friends like Alexander McQueen and Boy George, but also Maasai jewelry, Scottish kilts, and a Pakistani wedding dress.

Lismore’s interest in relics may have roots in the antiquities shop his parents owned in his youth, says curator Rafael Gomes. (Gomes met Lismore while working as an archivist and exhibition coordinator for Vivienne Westwood, another Lismore favorite.)

Lismore’s ornate styling can be seen in music videos and album covers for Azalea Banks and Iggy Azalea, among others. This, too, is quite a performance. The exhibition includes a slideshow projection of 400 of Lismore’s selfies, showcasing his signature red lip and out-of-this-world creations. With so much detail and grandeur involved in the execution of this exhibition, it’s one that definitely speaks for itself.

Both exhibitions run through April 1. For ticket pricing and museum hours, visit scadfash.org

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