Nice frames are pricey, but according to the founders—who were students at Wharton business school when they launched the brand in 2010—they shouldn’t be. Their glasses are designed in-house and sold directly to consumers, avoiding markup, for $95. You can try on a hundred or so styles of eyeglasses and sunglasses at the new shop, which comes complete with a photo booth. Buckhead Atlanta, warbyparker.com
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This article originally appeared in our December 2014 issue.