Atlanta Streetcar

Commentary: It’s Memorial Day Weekend, Atlanta Streetcar is operating only one trolley, and that’s a problem.

Yesterday, I walked to work past the giant electronic billboard above 218 Peachtree Street and glimpsed an ad for the Atlanta Streetcar. It’s a modified version of a promotion that aired in Times Square...

We tested Amazon’s new one-hour delivery service in Atlanta

Last month, Amazon rolled out its Prime Now one-hour delivery service to Atlanta. There are a few situations—a hangover, a colicky baby, an “Orange Is the New Black” binge—in which we could imagine being too desperate for essentials to get off the couch, let alone leave home to run errands. But could Prime Now help us out of more prosaic dilemmas? We constructed a few plausible scenarios, synchronized our watches, and placed orders at 8:30 a.m. on Wednesday, May 13, from six metro neighborhoods.

The Atlanta Streetcar is being promoted to New York tourists

It might seem wise to invest in a campaign targeting people most likely to ride the Atlanta Streetcar: you know, Atlantans. But thankfully the city has done something more effective: keeping the streetcar fare-free through the end of this year.

Once again, Atlanta is ranked No. 1 for income inequality

The richest Atlanta households earn almost 20 times more than the city’s poorest residents: $288,159 compared to $14,988.

Commentary: The brilliant strategy of Rev. Creflo Dollar’s request for a $60 million private plane

Dollar enabled an old-school sales compliance technique practiced by everyone who's worked a phone during an NPR membership drive. The good reverend can come back with a more modest request and cite the struggle of fundraising in a faithless world. His people will fall for it. And by laughing at Dollar, we're helping him.

Six lessons from riding the Atlanta Streetcar for eight weeks

Boosters say the streetcar will transport more people around downtown, connect riders to the larger MARTA system, and bring business to struggling areas of town. If they want to come close to that, here are six things they should consider doing based on my experience commuting by the Atlanta Streetcar for the past eight weeks.
Atlanta Streetcar

The Atlanta Streetcar is good for tourists. What about regular commuters?

There’s little doubt that the Atlanta Streetcar, which finally started service a few weeks ago, will be a good thing for the city’s tourism business. But what about everyday use? Is the streetcar a practical option for people who live and work within walking distance of its 12 stops? People like me?

Small change: A Cabbagetown charity wants your forgotten gift cards

Last year, after a fire destroyed their Grant Park house, a family of 10 got hot meals and clothing from an unlikely source: gift cards that are usually tucked away or forgotten. That emergency was one of many needs that Plywood People—a Cabbagetown nonprofit that promotes socially conscious entrepreneurs—has met during the past six years with its Gift Card Giver program.

What’s filming in Atlanta now? Our December update includes The Nice Guys, Ant-Man, and The 5th Wave

We’re back with another batch of production codes, shooting locations, and insight into Yallywood’s biggest projects. For all of our ITP readers, you’ve been seeing a lot of MISTY signs in the last few weeks. That’s the production code for The Nice Guys, starring Ryan Gosling, Matt Bomer, and Russell Crowe.

“Citizen Coke” explores Coca-Cola’s enviromental impact

In this month’s Citizen Coke: The Making of Coca-Cola Capitalism (W.W. Norton), Elmore, an Atlanta native who “grew up drinking Coke every day,” traces the history (and mythology) of Coke through its supply chain. The research took him from 350 boxes in Emory University’s archives to India (water) and Peru (coca leaves).

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