It all came down to this. Two years of planning and preparation, a week of concerts, parties, award ceremonies, charity events, and press conferences—all to culminate in one of the biggest and most-talked about sporting events in the country. Browse our photo gallery of game day photos.
Nicknamed the "party with a purpose," the annual event, which this year took place at Cobb Galleria Centre, brings in a chef to represent each of the 32 NFL teams, as well as a "player rep" for each team—former players, many of whom are Pro Football Hall-of-Famers.
Atlanta's own Big Boi, rapper Travis Scott, and pop-rock band Maroon 5 are officially confirmed to play the Super Bowl Halftime Show in Atlanta on February 3, the NFL announced on Sunday.