Rocket Farms Restaurants proprietor Ford Fry—the man behind the Optimist and King + Duke, as well as St. Cecilia, No. 246, JCT Kitchen and the soon-to-open Superica—will unveil his first OTP restaurant, the El Felix, November 3. A Mex-Tex spot, the El Felix is located at 1130 Avalon Boulevard in the new Avalon complex in Alpharetta.
Named after a favorite childhood haunt, the El Felix will serve lunch and dinner with dishes like nachos, flautas, tacos, enchiladas, fajitas, and tamales. Kevin Maxey, vice president of culinary for Rocket Farms Restaurants, will be in the charge of the kitchen.
Some of the more surprising offerings include ceviche verde de pescado (red snapper with Serrano, cucumber, and lime), langosta (split Maine lobster basted in garlic butter), and the puffy taco (a crispy creation with chicken tinga or spiced ground beef and served with rice and twice-fried beans). There’s also a Hamburgesa Superica with eight ounces of beef, chili con carne, cheddar cheese, guacamole, and Fritos.
Click the thumbnail below to view the menu