Irwin Street Market is getting yet another new tenant. Founder Jake Rothschild of Jake’s Ice Cream has teamed up with John Wright of Organic Mountains Honey to open Doctah Mojo’s Juice Clinic. An organic and gluten-free juice and smoothie shop, Doctah Mojo’s will serve a limited menu this weekend while collecting donations during the Inman Park Festival. Wright says the full launch will be in May.
“My dream has been to open a juice bar for 10 years now,” he says. “I changed my life by learning a little about nutrition. Now I want to get information, knowledge, and education about the health benefits of juice out into the world.”
Doctah Mojo’s will have a hand-written chalkboard-style menu featuring options like the Wild Honey Mojito, a green juice made with mint, cucumber, spinach, lime, and honey. The menu will tout the health benefits of each drink.
“It’s a way for us to engage people and get them interested in something they might think wouldn’t taste good,” Wright explains.
On the smoothie side, there will be a Golden Milk Elixir made with bananas, coconut milk, honey, turmeric powder, cinnamon, vanilla, ginger, cardamom, and nutmeg. Everything will be customizable, and tastes will be available.
There will also be a “healthy snacks” grab-and-go section with the Healthiest Cookies Ever—an added sugar- and egg-free treat made from dates, walnuts, chia seed, and chocolate chips. Plus, there will be raw carrot cake and Day Balls—an energy-rich item made from dates, coconut oil, and chia seeds. There will be a salad of the day.
Wright says the team plans to source ingredients from local farms as much as possible and is making Doctah Mojo’s a colorful spot with a community feel.
“We want people to come and stay a while,” he says.