South Main Kitchen owners to open Butcher & Brew in Alpharetta

Beer, sports, and gourmet sandwiches coming in February
Courtesy of Cristina D'Victor Photography
Louis Soon

Louis Soon of South Main Kitchen on Main Street in Alpharetta is opening a “more approachable” eatery next door, come February 2016. Butcher & Brew will be a gourmet sandwich shop with bread made in house and all meat ground or sliced on the premises. He says to expect a large selection of beer on tap, classic cocktails, and an industrial “hipster” vibe.

The South Main Kitchen’s executive chef Christy Stone will oversee both restaurants, creating a menu with appetizers, soups, salads, and sandwiches (reuben, a burger, a fried chicken sandwich, a play on a bahn mi, and smoked brisket and pork belly). Appetizers may include egg rolls, fried cheese curds, and pickled onion rings. There will be three types of fries: shoestring, steak cut, and sweet potato or fried green beans. Salads and bowls will offer healthier options, including faro or barley with vegetables, or rice noodles.

“It’s not so much focused on intricate plating but big, bold, fun food,” Stone says.

Playful desserts like cookie sandwiches and cupcakes are also in the works.

Director of operations and beverage director Marcus Bifaro, formerly of Star Room in the Hamptons, is picking the beers to include some local options and some gluten-free beers. He’s also designing the cocktail program, which will likely include a margarita, mojito, and caipiriinha—with a twist. “I want it to be something recognizable but also a great product,” he explains. The wine list will be simple with about three or four reds and whites each by the glass.

“The space will have a vintage, ’50s-’60s feel,” Soon says. There will be white brick, black tufted benches, neon signs, cognac barstools, a 28-foot zinc bar, galvanized ceilings, and TVs on the walls. There will be a large patio out front. Butcher & Brew will not be accepting reservations.