Waffle House introduces first iPhone app for regulars on the run

Thanks to the new Waffle House iPhone app, no matter how scattered and smothered your summer vacation becomes, the Avondale Estates founded company now has you covered. Last month, the purveyors of “Good Food Fast,” quietly rolled out the free Waffle House Locator app at the iTunes app store and word of mouth alone generated 1,067 downloads.
“The app is really an extension of the restaurant locator section of the Waffle House website which is the most popular part of wafflehouse.com,” explains Waffle House social media rep Katherine Wrobleski. “Our regulars already know the menu. They don’t even have to look at the menu. The only thing they need to know is how to get to the restaurant. Hopefully, our new app can help out with that.”
Using your phone’s GPS technology, the Waffle House locator app instantly pulls up the chain’s 1600 locations in 25 states closest to you. For example, when Dish downloaded the app and fired it up outside Atlanta magazine’s Peachtree Street headquarters downtown, the app suggested the closest 34 locations to us, including store # 1885 at 66 5th Street, #1890 at 100 Piedmont Ave. and #1826 at Underground Atlanta. A map and directions are also displayed for each location.
The app’s homepage, meanwhile, offers links to the Waffle House Regulars Club email sign up and links to the company’s Facebook and Twitter pages, along with a link to the company’s official website.
It took Waffle House and Anaheim, California-based app developer Where 2 Get It, Inc. about four months to develop the app. Where 2 Get It also has developed locator apps for Atlanta-based Chick fil a and Southern staple Cracker Barrel Old Country Stores. According to the app’s current five-star rating at the iTunes app store, regulars are loving the addition to their phones.
With a 2.0 version already in the works, Waffle House officially announced the app in an email to Regulars Club members Wednesday. A version for Android phone users is in development as well. As for why Waffle House opted to keep the app free, Wrobleski told Dish: “Essentially, this is a great marketing tool for us. We just wanted to engage our customers. We didn’t feel we wanted to charge for that.”