Waffold: Are waffle sandwiches the next frozen yogurt?


A “gourmet waffle sandwich concept”* opens in Morningside today. Waffold will be serving breakfast, lunch, and dinner at 1409 N. Highland Avenue, not far from the insatiable appetites of Emory students. Justin Lim, who founded Yoforia in Atlanta five years ago, is behind the project. 

The menu features more than a few savory and sweet options, including ” Cajun fried chicken waffle, featuring a crispy, hand-battered fried chicken breast with maple sweet chili sauce and creamy coleslaw which can be drizzled with pure maple syrup,” “Waffold burger with a 5-ounce beef patty, Tillamook cheddar cheese, romaine lettuce, Roma tomatoes and mayo,”  and so forth. The sweet offerings will include Belgian s’mores, an ice cream sandwich sundae, and a more traditional powder sugar sprinkled Belgian street style. The sides include  – get this – waffle fries.

The real question, though, is whether waffle sandwiches can do what frozen yogurt did in Atlanta in the past five years. I don’t have actual statistics, but I’d say that roughly ten million trillion* frozen yogurt stands have opened in Atlanta in the past five years or so. The appeal is somewhat lost on me, but clearly has not been lost on the Atlanta crowds thronging to these places. Waffle House has certainly shown that Atlanta is a waffle town. Perhaps this is the moment for gourmet waffle sandwiches. 

*1.That phrase is in quotes because I don’t know anyone who has ever said, “Hey, have you checked out that gourmet waffle sandwich place?” I suppose it is only a matter of time.

*2. This is not a real number.

Photo courtesy the Reynolds Group