Home Promotions Promotion: Herradura Barrel Art Event

Promotion: Herradura Barrel Art Event

Tequila Herradura’s challenge to artists to transform tequila oak barrels into works of art came to Atlanta on October 9. The event was hosted by Atlanta magazine and held at Mason Murer Fine Art.

Leveraging its long established art platform in Mexico, Herradura invited and challenged 80 artists in eight U.S. cities (New York, Los Angeles, Chicago, Atlanta, San Francisco, Austin, Miami, and Santa Fe) to re-craft, transform, and reinvent a Tequila Herradura barrel into a work of art.

The winner (selected by a jury of Atlantans involved in the art community) was awarded $10,000 and an invitation to the final competition in Miami in early December. There the finalist barrels will be auctioned off and the creator of the winning Herradura Barrel Art piece will receive a $100,000 prize, one of the largest monetary prizes in the contemporary art world.