Drawing lines of Braves allegiance in Georgia

Yet another example of privacy invasion through Facebook
Click to view larger map

We often complain about Atlanta’s tepid sports fanbase—poor attendance, lack of passion, inability to hold on to a hockey franchise. But thanks to Facebook, that observation is now at least a little closer to being scientific fact. The New York Times recently took a page from the NSA and mined the social networking site for data on user baseball allegiance. The algorithm, which centered on how many users in a given ZIP code “like” a team’s Facebook page, resulted in a breathtakingly intricate color-coded map. The findings in Georgia are revealing.

It makes sense that cities, which attract out-of-state transplants, would generally have a weaker connection to the home team than the natives who tend to live just outside of the metro area. But on first glance, the pool of light-blue lukewarm Braves fans in and around the Perimeter seems relatively large amid the navy-blue sea of hardcore Choppers. Zooming in, there are other fun takeaways:

—The Braves are the undisputed Team of the South. The only competitors are the national brandwagons for the Yankees and Red Sox.

—Fifty-seven percent of fans in Turner Field’s 30315 ZIP root for the local boys.

—In the 30339 site of the new Cobb stadium: 64 percent.

In case you’re wondering, the highest metro percentage is seventy percent in the 30134 ZIP code; according to Facebook, the team should move to Douglasville.