5 things to expect at Sephora’s new Ponce City Market store

Intowners can now get their own dose of the beauty giant’s luxury cosmetics
Sephora Ponce City Market
New Madam C.J. Walker products

Courtesy of Sephora

Ponce City Market gets a little bit prettier today with the opening of Sephora. The beauty giant currently has locations at Lenox Square, Cumberland, and Perimeter Mall, but now intowners get their own dose of its luxury cosmetics. Here are five things to expect from the new store.

Options, options, and more options. If you can’t find a product at the new PCM location, it’s likely that it doesn’t exist. With 4,064 square feet of space to peruse, shoppers can browse more than 13,000 products from more than 200 brands, including cult favorites like Benefit, Bite Beauty, Hourglass, Marc Jacobs Beauty, and NARS.

Expert tips. The PCM location will have a Sephora Beauty Studio, which lets you learn how to contour your face like the Kardashians, create a smoky eye, or apply fake lashes with the help of Sephora makeup artists. There are six stations to choose from and all services are complimentary. Those who want more in-depth advice can schedule a 60-minute private makeup session with a minimum $50 purchase.

Exclusive debuts. Be the first to snap up new brands that just started selling at the retailer, including Madam C.J. Walker, a hair product line that pays homage to the beauty empire created by America’s first self-made female millionaire of the same name. (There was once a Madam C.J. Walker beauty shop on Auburn Avenue.) Check out the brand’s Dream Come True Wonderful Deep Conditioning Masque ($32) to keep strands hydrated this summer.

House favorites. In addition to carrying third-party brands, Sephora also offers its own signature collection. Among the new products available for summer: the Contour Inner Rim Gel Eyeliner ($8), a waterproof formula that comes in festive shades like “Ice Ice Baby” and “Mermaid Hair Don’t Care”; the Beauty Amplifier Lip Plumper ($16), a cooling and plumping formula for those want more volume without injections; and the PRO Featherweight Complexion Brush #90 ($34), a universal tool that works for foundation, blush, and bronzer.

High-tech beauty. As technology becomes an increasingly large part of our lives, Sephora proves that beauty is no exception. Those who’ve ever purchased foundation at the drugstore only to discover that it was the wrong shade at home will appreciate Sephora’s Color IQ, an app that scans your face and then assigns it a Color IQ number that matches with select in-store foundations, concealers, and other products. Similarly, the Fragrance IQ provides personalized perfume recommendations based on a quiz that users take on scent preferences.