Photograph and video by Raftermen
Magazine editors and celebrities, make room for today’s new fashion authority: the blogger. Many successful cyber fashionistas have showcased trends from Los Angeles and New York. But the Atlanta area has its own stylish bloggers, who are right on the pulse of beauty and fashion.
In 2011, news coverage—including a spot in Essence.com’s “Forty Fab Fashion Bloggers”—helped twenty-seven-year-old Mattie James catapult her hobby into a full-time career. She showcases her eclectic style through outfit posts (where she might take a scarf, for example, and style it with a dress) and YouTube product reviews. In August she started Atlanta Style Bloggers, organizing events, blog-building exercises, and newsletters for more than 150 members. mattieologie.com, atlantastylebloggers.com
Beauty blogger Jennifer Duvall is a self-proclaimed “mommy with a makeup problem.” The mother of three launched JennySue Makeup in 2008 after working as a makeup artist for local brides. With more than 30,000 hits a month—mostly thirty-something women like herself—Duvall offers how-to-apply tutorials on everything from a bold red lip to winged black eyeliner. Her makeup bag is filled with a variety of sponsors, which send her products to test and review. jennysuemakeup.com
The Fashionista Next Door
Eboni Saint-Elie caught the blogging bug when she joined Twitter in 2008. She tried her hand at different blog topics—long-distance relationships, weight loss—but it wasn’t until she began the stylish and budget-conscious Fashionista Next Door that she found her niche. Popular features like Style Me Friday, in which readers can submit pictures of a styled look for Saint-Elie to re-create from her own closet, have helped the site draw upwards of 50,000 hits each month. fashionista-next-door.com
Previous “Best of Atlanta” winners for their AsianCajuns blog, twin sisters Catherine and Lauren Lee are now taking the site international. The duo have managed their lifestyle-and-fashion blog from Decatur since 2007, but when Lauren moved to Edinburgh with her husband in late 2011, the pair decided to showcase how fashion can translate across the pond. In addition to personal style posts, the twins highlight local boutiques, cafes, and events in their respective cities. asiancajuns.com
This article originally appeared in our April 2012 issue.