Diane Von Furstenberg lands at Lenox Square

This is the designer’s 110th store, her first in Georgia. A look at her expanding empire
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Photograph by Joshua_White/Courtesy of Diane Von Furstenberg
Photograph by Joshua_White/Courtesy of Diane Von Furstenberg

Last month DVF opened her first Georgia store—her 110th worldwide—at Lenox Square. It took 40 years for von Furstenberg to land in Atlanta, but the Belgian-born designer is more relevant than ever. Below, a look at her expanding empire:

1970 Debuts in New York

1974 Designs her famous work-to-evening jersey wrap dress (and sells more than a million in two years)

1976 Appears on the cover of Newsweek—a last-minute change from Gerald Ford—and is touted as a women’s lib icon

1980s–1990s Moves back to Europe and takes a hiatus from fashion

1997 Relaunches her eponymous line in New York, resurrecting the iconic wrap dress for a new generation

2012 Launches a Google Glass collaboration; Forbes names her the most powerful woman in fashion (yes, ahead of Anna Wintour)

2014 Celebrates 40 years of the wrap dress at L.A. County Museum of Art; releases her dishy memoir,The Woman I Wanted to Be”; debuts a reality show, “House of DVF, on E!

2015 Opens a store at Lenox with plenty of, yes, wrap dresses. Also: Printed jackets, bright accessories, and, this season, a boatload of gingham prints.

This article originally appeared in our March 2015 issue as a part of Scout About Town.

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