Last month DVF opened her first Georgia store—her 110th worldwide—at Lenox Square. It took 40 years for von Furstenberg to land in Atlanta, but the Belgian-born designer is more relevant than ever. Below, a look at her expanding empire:
1970 Debuts in New York
1974 Designs her famous work-to-evening jersey wrap dress (and sells more than a million in two years)
1976 Appears on the cover of Newsweek—a last-minute change from Gerald Ford—and is touted as a women’s lib icon
1980s–1990s Moves back to Europe and takes a hiatus from fashion
1997 Relaunches her eponymous line in New York, resurrecting the iconic wrap dress for a new generation
2012 Launches a Google Glass collaboration; Forbes names her the most powerful woman in fashion (yes, ahead of Anna Wintour)
2014 Celebrates 40 years of the wrap dress at L.A. County Museum of Art; releases her dishy memoir, “The Woman I Wanted to Be”; debuts a reality show, “House of DVF“, on E!
2015 Opens a store at Lenox with plenty of, yes, wrap dresses. Also: Printed jackets, bright accessories, and, this season, a boatload of gingham prints.
This article originally appeared in our March 2015 issue as a part of Scout About Town.
