Atlanta-based Elk Head Clothing is rugged and modern

Garrett Hilgendorf chose the name to capture the durability and elegance of the brand
Elk Head Clothing
Photograph by Ryan Hayslip

Inspired by the rugged but modern wares of retailers like Steven Alan, Garrett Hilgendorf launched Elk Head Clothing in Atlanta last year. The Michigan native, who has a day job in healthcare, originally planned to create an online shop featuring his favorite brands. But after talks with local menswear pros, Hilgendorf decided to also develop and sell his own line. His second collection is out now, with slim but sturdy trousers, leather and canvas accessories, and six shirting silhouettes—including Western, popover, and round collar—all made from Japanese-woven fabrics. He’s landed other labels, including Naked & Famous denim and Alternative, to round out the offerings. And the name? Hilgendorf wanted something that spoke to durability and elegance—and gave a nod to his youth spent in the Michigan wilderness with his father. A 12-point elk head hangs in his Midtown apartment.

(pictured clockwise from left)

Round collar shirt, $118

Western shirt, $118

Bit belt, $68

Water-resistant cotton backpack, $138

Brushed Englishh canvas trousers, $148

Available at and Citizen Supply at Ponce City Market

This article originally appeared in our January 2016 issue.