Exclusive: New shops coming to Westside Provisions District

Meet first-to-market brands Lilith and Roberta Roller Rabbit
Roberta Roller Rabbit
Looks from the latest Roberta Roller Rabbit collection

Courtesy of Roberta Roller Rabbit

New storefronts are popping up all across town, and destination shopping hub Westside Provisions District is no exception. This fall, the development told us, it will welcome two first-to-market fashion brands: Lilith and Roberta Roller Rabbit.

Lilith, a chic French womenswear brand, is opening just its third boutique in the U.S., after New York and San Francisco. It’s known for unusual cuts (think asymmetrical jackets and wide-leg pants), rich textures, subtle colors (black, beige, earth tones), and a distinctly European vibe—part art show, part je ne sais quoi. French architects developed a concept of warm hardwood floors, white walls, and red accents.

Atlanta and Washington, D.C., are Lilith’s first stops on a planned U.S. expansion. At WSPD, it will fill the space between Free People and Ormsby’s.

“We chose Atlanta because it has long been a strong market for us,” says Vincent Jacob, a U.S.-based general manager for the brand. “We’ve had a very loyal base of customers here for the past 20 years through a few intimate boutiques—and more recently from a super-successful trunk show.”

French chic, though, doesn’t come cheap. A linen cotton jacket might range in the $500s, cool striped poplin pants in the $400s.

In contrast with the subdued hues of Lilith, Roberta Roller Rabbit brings wildly colored and patterned resortwear, accessories, and home goods for women and kids. The “travel-inspired” brand, a spinoff of Roberta Freymann’s namesake label, is opening its first shop in Georgia. Imagine hand-block-printed kurtas, ikat pillows, and more global prints on furniture, towels, sarongs, and easy dresses that start around $110. The shop will occupy space in a new building in the former Jonathan Adler location.

“We love the architecture of the center and are big fans of our neighbors—particularly Sid and Ann Mashburn and Star Provisions,” says Christina Panos, marketing chief for Roberta Roller Rabbit. “With glass on many sides, this will be the sunniest and most open of all our locations.”

Considering those vibrant colors, it should be plenty bright.