“Do you remember us?” Two women bedecked in David Yurman jewelry (I counted nine bracelets, three necklaces, earrings, and a ring on just one of them) approached the iconic designer in his Lenox Square store on Wednesday night. “We’re your Yurmanites!”
The sculptor and designer, known for his twisted cable jewelry, has a visibly devoted fan base. (Also overheard that night: “I still have pictures with you from four years ago!” and “My wife only wears David Yurman,” and, spotted: a family of three generations of women shopping for Mother’s Day.)
He notes that the South is a particularly strong foothold for his brand.“Women in the South treat themselves well,” he says with a grin in his New York accent (he’s a Long Island native).
Yurman himself was in town to introduce his new Solari collection, which includes bracelets, rings, and necklaces that are daintier and simpler than the typical Yurman fare.
“It’s not my first nature,” says Yurman of this more “discreet” collection. “But this time I wanted it to be simple, to the point.”
You’ll still find the signature cable on his bracelets and rings, but it is thinner and more flexible than in the past for easy slip-on and off. (Yurman says this engineering was three years in the making.) They’re punctuated with little cabochons of lapis, turquoise, and onyx and look fresh, youthful, modern. The collection will roll out in the Atlanta store over the next week.
Yurman’s favorite Solari piece? “The one I’m working on now,” he says. “I’m an existentialist.”
