My Style: Lauren Haynes, founder and CEO of Wooden Spoon Herbs

Embracing an Appalachian way of life, Haynes favors prairie-style apparel

My Style: Lauren Haynes
“I love this dress [from Esby] for its classic silhouette and super soft natural fibers. It’s sheer cotton and just feels so good against your skin and is also perfect layered in winter or alone in warmer months.”

Photograph by Ben Rollins

Herbalist Lauren Haynes spends a lot of time in the woods. Her small-batch apothecary, Wooden Spoon Herbs, uses plants to create healing salves, creams, syrups, and tinctures and is housed in an 800-square-foot studio in the North Georgia mountains. Embracing an Appalachian way of life, Haynes wears mostly natural fibers in mossy greens, rusty oranges, and browns, favoring prairie-style apparel that she accessorizes with gold jewelry and her favorite clogs. Her foresting fashions are often thrifted—and loved by her more than 35,000 Instagram followers. The woodsy vibe is working: Haynes’s products have been featured in Vogue and New York Magazine. This year, look out for a special tea for Blackberry Farm and a collab with clothing designer Jenni Kayne.

Lives in
Cloudland, Georgia

Eating at
I’m always down for OK Cafe, Ria’s, and the General Muir.

Drink of choice
Plain fizzy water with lemon

Winter craving
All the Southern comfort food: squash casserole, mashed potatoes, and green beans

Fave look
I love to be cozy, so an oversized sweater with jeans and boots.

Can’t live without
Lauren Manoogian’s Capote coat. It’s alpaca and so dreamy and warm. Also, a recently thrifted oversized wool sweater, black-and-white striped shirts, or a chartreuse mohair cardigan that I wear constantly.

Shopping at
East Fork pottery and Steven Alan

On my face
Wooden Spoon Herbs Rama Hemp Serum

Trying to Give Ease by John K. Crellin and Jane Philpott. It’s a biography about a folk herbalist who lives where I live on Lookout Mountain. It’s super fascinating. He taught my teacher about herbs, so in a way, I’m part of his herbal lineage.

Podcast in queue
Raw Milk by Beth Kirby. She’s an amazing businesswoman and has so many great guests (I’ve been on myself) and so much wisdom to share. I love business-y podcasts.

Listening to
Alice Coltrane’s Journey in Satchidananda

Time off spent
Reading a good book in a hammock and drinking tea. I also love walking in the woods, cooking vegetarian food, spending time with my family, and daydreaming about having a zillion cats.

My Style: Lauren Haynes
Elderberry Rosehip Elixir, $42

Photograph by Ben Rollins

An ounce of prevention
Haynes makes healing products from natural ingredients. For example, this tonic, made of raw apple cider, vinegar, and botanicals, is high on vitamin C and antiviral agents and is said to boost the immune system.

This article appears in our February 2019 issue.