Now open: Warby Parker, Moncler, and the Collective

Check out new stores at Buckhead Atlanta and the first retail at Krog Street Market

Warby Parker, the affordable-hip eyewear brand, opened at Buckhead Atlanta on Sunday. The brand, known for its geek-chic appeal, was started by students at Wharton business school in 2010, and has since opened retail stores in New York, L.A., Boston, and Dallas. This is its eighth.

Warby Parker's classic Downing style, $95
Warby Parker’s classic Downing style, $95

The brand is built on “revolutionizing” eyewear, by making it fun, good-looking, and with a democratic price—most frames are $95. Click here to see our five favorite styles on the library-esque, brass-accented shelves now at Warby Parker.

Just down the block at Buckhead Atlanta, the French-Italian luxury retailer Moncler (pictured above) opened its sleek glass doors. We’ve said it once and we’ll say it again—there’s not much need for these fur and down puffer coats around here, what with our balmy winters and sheer distance from the slopes. But the ski chalet–reminiscent store, right down to the full-size lifts and mountain scene in the window, may be enough to draw an aspirational crowd. Atlanta does love its direct flights to Aspen, Jackson Hole, and Big Sky.

Meanwhile, across town, the first retail tenant opened at Krog Street Market. The Collective, formerly of the 280 Elizabeth development, moved into a spiffed up 1920s bungalow on the northeast corner of the property. Painted with cheerful teal accents on the outside, the Collective is packed inside with goodies from local vendors, including jewelry, gifts, knicknackery, and the beloved Southeastern Succulents, which dominate the back third of the shop.