Winter Hodges, Southern-wear guru, has opened his third shop in Virginia-Highland in as many years. Like the two that came before it—310 Rosemont and Winter Wren—Hodges’s newest venture, William Wren (1048 North Highland Avenue), sits at the neighborhood’s eponymous intersection. The latest addition, a snappy new accessories shop, fits in with the preppy vibe of 310 Rosemont (contemporary men’s and women’s clothing and denim, like Clover Canyon and Hudson) and Winter Wren (womenswear at more accessible prices and an in-store Free People boutique).
But don’t be fooled by the name: This is not a men’s shop, just as Winter Wren is not for cold-weather coats and boots. William Wren is for him and her. You’ll find some usual suspects here (Michael Kors bags, Jack Rogers sandals, Cole Haan oxfords) but also Vince, Frye, and a fun collection of Nike Frees—plus local favorites like Oka B jellies and Res Ipsa ties and kilim loafers.
This article originally appeared in our October 2014 issue under the headline “Block Party.”