What not to miss at this weekend’s Brandshop pop-up

Our top five picks from women-owned brands across the country
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For two days only, a collection of some of the country’s coolest emerging brands have set up shop on the Westside. Brought to you by Virginia natives Laura Martin and Hillary Crittendon, Brandshop is a new traveling pop-up concept featuring women entrepreneurs. But it’s no craft show—Brandshop is all high fashion, luxury skincare, and fine art, thoughtfully arranged (if only temporarily) in a storefront next to Bungalow Classic on Howell Mill Road. For many of these lines, it’s their intro to Atlanta, and us to them. Below, five shops not to miss.

  1. Joey Wolffer—Hamptons-based Wolffer is known for the Styleliner, her luxury fashion truck she takes across the country carrying her favorite brands. She also has her own eponymous line of bags, tops, and vests (yes, vests) with a nomadic vibe (fringe, embroidery, appliqués). I love the classic saddle bag in embroidered moss; it’s bohemian but sophisticated (as it should be, for $1,295).
  2. Corroon—Based out of Greenwich, Connecticut, and Ketchum, Idaho, Corroon hits a sweet spot in the luggage market, landing somewhere between luxury and workaday. Guys have Filson, but there aren’t that many cool options for women for big toiletry cases and weekend bags that are neither too girly nor too boring or masculine. I fell for Coroon’s Dolci + Limoni Weekender ($395) in charcoal with caramel detailing. It comes with a sparrow-pattern lining, detachable clutch inside, and secret outside pocket for your passport. I like it with the colorful $15 Les Poms, and—confession, I bought them both.
  3. Simply Framed—This was an epiphany for me. Maybe I’m the only one who’s still been schlepping inexpensive prints to the framer and paying way too much to have them put behind glass. An introduction to Simply Framed (and the cool pieces by L.A.-based photographer Stephanie Vovas) changed all that. You enter the dimensions of your piece online, they send you a tube or a mailer, you ship your piece to them, and it’s returned to you ready to hang, for a very reasonable price. Brandshoppers get $25 off their first order by April 30, and you can bet I’ll be cashing it in.
  4. Novis—One of New York’s buzzy young designers—she’s carried at Bergdorf’s, and Taylor Swift is a fan—brings her spring line to Atlanta. Arty, graphic, and colorful, this collection brings a dose of modern whimsy to the Brandshop mix. Our pick? The Stevens drop-shoulder shirt-dress, with a kitschy-cool landscape print ($995).
  5. Stevie Howell—This San Franciscan is a painter, photographer, printmaker, and textile designer, and her silk robes and tunics come in pouches of their own (beautiful, often digitally printed) material. They may just make the perfect gift. Mother’s Day, anyone? Or, if you’re one of those cool girls, keep it for yourself and wear it with jeans. The floral prints are the most romantic, like Ritza’s Ranunculus Blue Robe de Chambre (on sale now from $395 for $300).

Shop until 7 p.m. Friday and 10 a.m. to 5 p.m. Saturday.

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