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760 Ralph McGill

How one massive, BeltLine-adjacent project aims to change Old Fourth Ward

What New City developer Jim Irwin has planned for 10.2 acres about a block south of Ponce City Market is a whole new level of ambitious. The first renderings for 760 Ralph McGill show a $750-million, mixed-use hub of glassy, uniquely geometric architecture that incorporates terraced roofs, green elements, and elevated “flyover” bridges.

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