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The February debut of Carrollton’s 50-bike fleet was one of the strongest launches that Zagster, the system’s Massachusetts-based provider, had ever seen. Nationwide, only Kennesaw’s bike-share program had more rides per bike straight out of the gate. As of March, 2,200 people—nearly 10 percent of Carrollton’s population—had signed up.
“To me, the bike share program isn’t about the day we launch. What happens on day two? What happens on day 100? What does it accomplish? That’s paramount in the discussion.”