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When Brian Knott launched the A3C hip-hop festival 15 years ago, he envisioned a few days of concerts featuring independent artists. Today, the five-day event is one of the largest hip-hop festivals in the country, a summit where politics and social justice intersect with hip-hop.
Above all, Dupri says artists need an experienced industry hand that can steer their development, shape their image, offer advice on beats and lyrics. “That’s what The Rap Game is about,” he says, “that grind, that hard work.”