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Ron Marks didn’t sleep much last Tuesday night. That day, the founder and head of AtlantaFresh Artisan Creamery had issued his first-ever product recall.It wasn’t something that any company owner wants to do. However, the recall stands out as an example of how the food safety system is supposed to work—and how it is especially effective in simple, highly localized food distribution networks.
AtlantaFresh yogurt brought me back to breakfast. I’ve never been much of a morning eater, but now I wake up craving a cup of the company’s thick, silky, Greek-style yogurt—usually the zingy peach-ginger flavor. One day last summer, Tim Gaddis, the cheese monger at Star Provisions, introduced me to the yogurt. He was the company's first customer. Soon, I saw AtlantaFresh yogurts and cheeses start popping up at markets all over the metro area—at Alon’s, Sawicki’s, Sevananda, Return To Eden, and Whole Foods. Where did this company come from? I took a trip to Norcross to find out.