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17. Cheer on the Yellow Jackets

After a $50 million renovation in 2012, Georgia Tech’s old ThrillerDome (aka Alexander Memorial Coliseum) has morphed into state-of-the-art McCamish Pavilion. If the old arena had a cozy high school–gym vibe, the new one feels like a spaceship.

The financial dimension of Atlanta hosting the Final Four

The economics of playing host to 100,000 rabid basketball fans

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