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As Atlanta’s first-ever “chief bicycle officer,” her job is a mix of public relations (spreading the gospel of bicycling in a city of agnostics), politics (cutting through red tape to boost ridership), and planning (expanding the city’s anemic network of bike lanes).
340 residents have signed up for the mostly free program, which launched last September. The fleet of bikes—managed by Zagster, a Massachusetts-based vendor, and tracked by antitheft geofencing technology—is spread among four stations that operate like kiosks; each one is near the city’s 12-mile network of multiuse trails.
“To me, the bike share program isn’t about the day we launch. What happens on day two? What happens on day 100? What does it accomplish? That’s paramount in the discussion.”