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The slider chain—now headquartered in Atlanta—collaborated with Butter.ATL and the Spice Group to add local flair to its bustling drive-thru
Social and marketing platform Butter.ATL hopes a recent rap reference will cement them into pop culture after rapper Ludacris released a song Friday named for the popular brand.
With over 60,000-plus followers on Instagram alone, Butter.ATL averages over 1.5 million monthly impressions online. More than half of their audience comes from the metro area. But in light of protests sparked by the deaths of George Floyd, Ahmaud Arbery and Breonna Taylor, there seemed to be less of a need for ATL-themed quarantine games and more of an opportunity to use the platform for community dialogue.