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Brrr clothing is designed to keep you looking and feeling cool

You know the soothing sensation of flipping over a clammy pillow to rest your cheek on the fresh, cool side? That’s the feeling Tosha Hays and Mary-Cathryn Kolb hope to bottle up with their new Atlanta-based fashion­-tech company, Brrr.

November Market Minis: Brrr! fashion-tech stays cool, Escada opens at Lenox, and more

Yes, winter is coming, but Brrr! is the name of a fashion-tech line of cooling fabric recently launched by two former Spanx execs; Escada officially opens at Lenox Square

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