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Clustered around Buckhead Avenue and Bolling Way, Hermès, Etro, Theory, Canali, and Brunello Cucinelli started selling their tony wares this morning. Among them are storefronts with signs for shops to come—some as soon as next week—including Moncler, Dior, Tod's, Bonobos, Scoop NYC, and Warby Parker.
For years, talk of fancy shops at Peachtree and Roswell roads in Buckhead has buzzed and abated as the cranes creaked on and off. Finally, as the mixed-use Buckhead Atlanta development fills the longtime hole in the ground, the chatter comes to fruition.