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Method Coffee: A scientific attention to detail

It isn’t easy for independent coffee shops to fight corporate giants that crowd the market and deliver a uniform taste. Some independents rely on the personality of their baristas, the quality of their furniture, the ease of their Internet connections, and the extent of their merchandising. Many pride themselves on having better, more ethical beans. But what distinguishes a newcomer in the Emory Village, a place so focused and so good that some coffee nerds are waving bye-bye to their usual haunts, is primarily a technique.

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