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Mark Ruffalo #ATL100

Mark Ruffalo honors Atlanta environmental activists as superheroes

Actor Mark Ruffalo is making the most out of his time in metro Atlanta, both on and off movie sets. In front of an intimate audience at the Plaza Theatre, Ruffalo launched #ATL100, a multi-week media campaign to bring awareness to the city’s recent commitment to achieving 100 percent renewable energy by 2035.
Kasim Reed climate change Atlanta mayoral candidates

Kasim Reed says Atlanta will honor the Paris climate agreement. What will the city’s next leader do?

Here's where some of the leading candidates running to replace Atlanta Mayor Kasim Reed stand on President Donald Trump's decision and what they would do, if elected, about climate change.
Maya Penn

My Style: Maya Penn, owner of Maya’s Ideas

When she was just eight years old, Penn began designing bright floral headbands using hand-dyed, organic materials. Now 17, the Canton entrepreneur has expanded her brand, Maya’s Ideas, from an ecofriendly clothing line to a creative nonprofit focused on humanitarian and environmental issues.

Inspired by Gullah culture, this Roswell firm builds houses that are ecofriendly and chic

Simone du Boise and Denise Donahue developed a model called the EcoCraft Hybrid Home, which aims for “Net Zero Energy”—a building that consumes no more energy than it produces. In a Cadmus prototype, solar panels heat 80 percent of the household’s hot water and fuel at least 50 percent of required electricity (new technology may soon capture even more energy).

High-tech tree hugging: Meet Mother Nature Network’s data-savvy president

If, as Bill Gates famously declared of the Internet, content is king, then people like Matt Crenshaw are its field marshals. The president of Atlanta-based digital news outlet Mother Nature Network spends his time parsing web traffic trends, search engine performance, and social media engagement to help MNN.com and its sister site, TreeHugger.com, capture a combined 10 million unique visitors per month.

Mother Nature’s Daddy

God created the world in six days. Joel Babbit created Mother Nature Network in one. The concept of an environmental website aimed at mainstream audiences had been germinating in his mind for some time. And the hiring, designing, building—that would take months. But the real genesis of MNN, as it’s called, occurred between lunch and dinner, when the longtime advertising executive secured $10 million in startup funds from a handful of powerful friends on the brink of a global recession.

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