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Recently, Givenchy opened an outpost at Phipps Plaza, the first for the brand in the city. Atlanta-founded label Bstroy debuted its capsule collection at the launch, which was attended by boldface names in entertainment, fashion, and culture such as Lil Yachty and Claire Sulmers. Says president and chief executive officer Renaud de Lesquen, “Opening in Phipps Plaza was a natural step forward for Givenchy. Atlanta is among the most vibrant metropolitan areas in America, and the House resonates particularly well with this diverse, creative, and dynamic market.” De Lesquen saw the opportunity many others see: All eyes are on Atlanta as a strategic setting for the evolution of a fashion brand.
This spring, fashion’s vibrant earth tones—rusts, mustards, ochres, siennas—play well with the dramatic landscape at Providence Canyon State Park, about two hours south of Atlanta.
Clustered around Buckhead Avenue and Bolling Way, Hermès, Etro, Theory, Canali, and Brunello Cucinelli started selling their tony wares this morning. Among them are storefronts with signs for shops to come—some as soon as next week—including Moncler, Dior, Tod's, Bonobos, Scoop NYC, and Warby Parker.
For years, talk of fancy shops at Peachtree and Roswell roads in Buckhead has buzzed and abated as the cranes creaked on and off. Finally, as the mixed-use Buckhead Atlanta development fills the longtime hole in the ground, the chatter comes to fruition.