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Farmers to 40 coffee far exceeds “fair trade”

This coffee isn‚Äôt just good; it‚Äôs fair. Farmers to 40, a nonprofit business launched in October 2013 through a social enterprise program at Emory University‚Äôs Goizueta Business School, directs up to 40 percent of the retail proceeds back to the farmers themselves, an initiative that far exceeds most ‚Äúfair trade‚ÄĚ practices.

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