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Hot Shop: Lexie and Jane

The name may reference two Manhattan thoroughfares, Lexington Avenue and Jane Street, but new women’s boutique Lexie and Jane is equal parts Big Apple and Blue Crush.

Hot Shop: Swank

Emily Dees Boulden doesn’t waste a lot of time. In 2004, just days after earning her fashion merchandising degree, the Ole Miss grad struck off for Birmingham to work as an assistant buyer for Saks Incorporated.

Hot Shop: My My My

Situated on a busy stretch of Peachtree where parking is scarce, vintage boutique My My My is geared toward foot traffic—tourists staying at nearby hotels, passersby en route to Starbucks or the Vortex. Fortunately, retro mannequins with full heads of hair and colorful getups are proven traffic stoppers.

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