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Congested downtown commuters now have a new reason to look up from their texting as they idle to work on I-75/I-85 South — the downtown W hotel’s groundbreaking new film series, PIXEL, currently playing on a continuous loop on a 100-foot by 35-foot digital billboard in front of the hotel. The film by director Felipe Barral, now running its second 10-second episode, is already generating plenty of questions from commuters who don’t quite know what to make of the images. The first episode contained visuals of lush greenery and the second episode currently playing is merely a black and white silhouette, followed by an ominous man reaching out for something (or someone!) and a quick cut to a beautiful blond reacting in horror to something she’s just seen on her laptop. Spoiler Alert: it’s her dead father!